ERIC KIM FITNESS

Belts are for pussies

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don’t be a coward

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Eric Kim—best known early on as a street‑photography educator—has recently pivoted into a high‑octane, cross‑platform campaign he calls a “digital blitzkrieg,” an internet‑age tactical online strike that overwhelms algorithms and audiences alike with hourly essays, raw‑lift videos and open‑source drops. The strategy combines military “shock‑and‑awe” principles with first‑principles thinking about attention economics: strike fast, saturate every feed, anchor the narrative with jaw‑dropping feats (508 kg rack‑pulls!), then repeat before the scroll wheel cools.

June 17, 2025
Below is a third‑party snapshot of how Eric Kim’s 1,131‑lb / 513 kg rack‑pull has ricocheted through the broader Internet—well beyond his own channels—galvanising meme culture, fitness media, Q‑and‑A boards and even academic conversations on pound‑for‑pound strength. Taken together, the reactions show a classic viral cascade:

June 17, 2025
💥 When you yank half-a-ton off the pins, the heavy-hitters notice.

June 17, 2025
Below is a snapshot of what independent strength‑training commentators, data services, and coaching outlets are saying when they put Eric Kim’s now‑viral rack pulls under the microscope. All of the sources cited are third‑party (none are Eric Kim’s own sites or social feeds).

June 17, 2025