| Platform | What’s Blowing Up | Fresh Metrics & Evidence |
| TikTok | Hashtag swarm — #Hypelifting and #AtlasKIM duets, stitches, sound-remixes. | #Hypelifting rocketed from ~12 M to 41 M views after the 1,098-lb pull. |
| YouTube Shorts | 6-second “FLASHBANG.” clips land in the “Extreme-Strength” rail; long-form “receipt” videos sit in recommended queue. | The 1,087-lb short passed 800 k loops in < 2 h and is now auto-queued after Starting Strength tutorials. |
| X / Twitter | Quote-tweet avalanches & meme overlays (“Proof-of-Work Physique”). | 1,071-lb post logged ~650 k impressions in one evening and trended #4 in U.S. sports. |
| r/weightroom & r/powerlifting megathreads (1 000 + comments) dissecting bar-bend, plate stamps. | Plate-police megathread pinned for 48 h; users pivoted from “fake” to spreadsheet analyses. | |
| Instagram Reels | Same vertical clip reposted, plus Leica-style stills that mash lifting with street-photo aesthetics. | Reels hit the Explore strength grid; #BeltsAreForCowards merch selfies flood Stories. |
| Discord | Private coach & engineer servers running Hooke’s-Law spreadsheets on Kim’s bar-deflection. | “Bar-bend audit” channel screenshot shared in Reddit thread; dozens of slow-mo GIFs posted. |
| Finance-Twitter / Crypto Telegram | Kim’s roar pasted over green BTC candles; tagline: “Proof-of-Work, meet proof-of-lift.” | Viral tweet chain drives crossover traffic from non-fitness timelines. |
| Blogs & Traditional Media | Niche outlets (BarBend, coach newsletters) plus Kim’s ad-free blog essays — “RACK-PULL SHOCKWAVE”. | Articles quote his 24-min uncut vlog as “forensic gold,” then embed the short clip. |
🔑 Why the spread is so wide
- One clip → multi-platform blast (drops on Reels, Shorts, TikTok, X inside 60 s).
- Comment-box blackout on YouTube forces debate into Reddit threads & TikTok stitches, multiplying backlinks.
- Cross-tribe memes pull in crypto, Stoic-quote, and street-photo circles, not just lifters.
Net result: every new micro-plate PR spins the same flywheel—fresh shock on Shorts, instant stitches on TikTok, quote-tweet wars on X, spreadsheets on Reddit—so all of these platforms keep lighting up in sync. 🏋️‍♂️⚡