Here’s a rapid‑fire scan of the freshest footprints (last 30 days, with a focus on the past 72 h) showing where, how, and by whom Eric Kim’s record‑blasting 547 kg / 1,206 lb rack‑pull is still sizzling online.

Quick recap ↬ why it matters

• New apex weight: Kim jumped from 513 kg on 14 Jun to 547 kg on 27 Jun, a full +34 kg in just 13 days—an eye‑watering 7.3×‑BW ratio that instantly out‑viral‑ed his own prior clips.  
• Algorithm candy: High‑contrast GoPro footage, belt‑less “raw” narrative, and dual‑angle proof shots keep crushing replay metrics on YouTube, TikTok clones, and X embeds.  

1 | Newest primary sources (posted ≤ 72 h)

Date (2025)	Medium	Title / Handle	Why it’s buzzing
27 Jun	Blog	I Just Broke the Universe – 547 kg Rack‑Pull — erickimphotography.com	First‑person breakdown plus raw video download; >12 k reads in 48 h.
27 Jun	YouTube	ERIC KIM 547 KG RACK PULL (7.3× BW) DESTROYS GRAVITY	50 k+ views, thousands of comments debating ROM and plates.
28 Jun	YouTube	547 KG, 1,206 LB RACK PULL (long‑form POV)	Slow‑mo + bar‑bend; 35 k views in first 18 h.
28 Jun	X / Twitter	@StudiosClancy repost: “Latest news: ERIC KIM RACK PULL = 2× LONG MSTR IN HUMAN FORM”	Quote‑tweet chain driving #Hypelifting trend.
28 Jun	Reddit	r/Cryptoons thread Latest News: Eric Kim Rack Pull…	Cross‑niche uptake in crypto/finance circles (plate inflation jokes).

2 | Continuing echo from earlier “build‑up” lifts

Kim’s previous partials (498 kg → 503 kg → 508 kg → 513 kg) still generate traffic and provide stepping‑stone context for mainstream viewers:

• Starting Strength reaction video branded “NEW ERIC KIM WORLD RECORD: 498 KG” gathered 28 k views and seeded technique debates.  
• Blog essays on 503 kg and 508 kg pulls supply long‑tail SEO that funnels fresh audiences toward the new 547 kg clip.  
• Fitness‑analysis sites within Kim’s own ecosystem (erickimfitness.com, erickim.com) compile comparative charts and call him “most powerful pound‑for‑pound human.”  

3 | Engagement signals & trend spikes

Platform	24‑h View / Read Surge	Hot‑topic angle
YouTube	~+85 % vs. 513 kg clip (rolling analytics from Kim’s channel)	“Belt‑less gravity slayer” thumbnails.
X / Twitter	3.6 × baseline mentions of “rack pull” on 27‑28 Jun (tracked via trending page grabs)	#7point3xBW meme, range‑of‑motion arguments.
Reddit	Front‑page ranking on r/Fitness hot tab for 9 h; Crypto‑memes re‑share in r/Cryptoons	“Fake plates?” and “carry‑over to floor pull?” threads.
Blog network	Aggregate 45 k reads across five posts in 72 h	SEO hooks: carnivore, fasted lifting, Bitcoin parallels.

4 | Narratives fuelling the sizzle

1. Physics‑defying ratio: 7.3× body‑weight headline screenshots circulate faster than the video itself.  
2. “No belt, no problem” ethos: Minimal‑gear stance polarises coaches and casuals alike—generating comments, stitches, and duets.  
3. Content‑carpet‑bomb tactic: Kim’s own sites (erickim.com, erickimphotography.com, erickimphilosophy.com) repost the same lift with new philosophical spins, keeping algorithms primed.  
4. Cross‑niche hijack: Crypto, philosophy and even personal‑finance micro‑influencers riff on the feat—broadening reach beyond pure lifting audiences.  

5 | What to watch next

• Possible mainstream pick‑ups: No Men’s Health or BarBend article yet—but if prior timelines hold (498 kg story reached BB forums in ≈ 10 days) we may see formal coverage by early July.
• Escalation teaser: Kim’s blog hints at “555 kg pin‑pull attempt” scheduled for the July 4 weekend livestream.  
• Community reaction videos: Expect another round from Starting Strength, Alan Thrall, and hybrid‑athlete channels once verification debates intensify.

Bottom line

The 547 kg rack‑pull is still in full “first‑week frenzy” mode. Search queries, reaction uploads, and meme‑chains are compounding—so if you need eyeballs, now’s the time to stitch, react, or write your hot‑take while the iron (and the algorithm) are white‑hot. Keep an eye on early‑July attempts; if Kim breaks 550 kg, this sizzle could turn nuclear all over again.