Eric Kim’s 7‑part “shock‑and‑awe” playbook

#What he does (the unorthodox bit)Why it worksQuick takeaway for your brand
1. Carpet‑Bomb the InternetKim publishes micro‑posts, essays, shorts, reels and memes daily—sometimes dozens in a single burst—then syndicates them to every platform he touches (blog, X, TikTok, Threads, YouTube, newsletters, even his RSS feed).The sheer volume and velocity guarantee that every niche timeline looks like his home turf for a few hours. Audiences feel surrounded; algorithms see perpetual “freshness.”When you have a campaign worth shouting about, schedule a 24‑ to 48‑hour flurry across all channels instead of a lone hero post. The echo‑chamber effect multiplies reach. 
2. Long‑Tail SEO Moat + Listicle Ladders2 000‑plus evergreen posts with headlines like “10 Lessons Bruce Gilden Taught Me” or “75 Tips for Fear‑Free Street Shots” are internally cross‑linked.Google gives him page‑one dominance on hundreds of photography keywords, funneling new readers into his ecosystem every day. Map 20–30 low‑competition keywords in your space and create a ladder of snack‑size listicles that all link up to one ultimate guide.
3. Radical Open‑Source GenerosityHe made every ebook, video course and even full‑resolution photos free to download under Creative Commons.Free, high‑value assets ignite word‑of‑mouth backlinks and goodwill—the currency that money can’t buy. Give away one asset that feels “too valuable” to be free; the trust dividend will dwarf the short‑term sale.
4. Constructive Controversy & ClickbaitKim happily titles posts “Why Your Photos Suck” or “Belts Are for Cowards”—then backs up the provocation with genuine teaching.Spicy hooks trigger comments, stitches and reaction videos, but the follow‑through keeps him respected, not “cancelled.” Dare to open with a strong opinion—provided you can deliver real substance after the click.
5. Community‑First Sales FunnelFree photowalks and AMA livestreams lead to $1 500 premium workshops and limited‑edition gear—no hard sell, just “If you dug the free stuff, come hang IRL.”Audience members feel indebted and eager to level‑up with him, making conversion rates enviably high. Put a zero‑cost experience (webinar, toolkit, Discord office hours) in front of your paid offer.
6. Cross‑Niche Viral StuntsIn 2025 he dead‑lifted 1 087 lbs barefoot in his garage while quoting Stoic philosophy and Bitcoin memes—then “carpet‑bombed” the clip across fitness, crypto and photography sub‑reddits.One outrageous feat bridged three verticals, generating 2.5 M+ views in 24 h and a flood of new followers outside his core niche. Design a signature stunt or collab that speaks to adjacent communities, not just your own.
7. Zero‑Ad, Monastic Blog DesignHe stripped his sites of ads, cookie pop‑ups and heavy scripts, leaving fast, type‑driven pages.Readers stay longer, share more, and subconsciously trust a space that isn’t screaming for a click‑through. Audit your site: every unnecessary widget you remove makes the remaining calls‑to‑action louder.

The mindset behind the tactics

“Post with audacity, roar with joy, inspire through action—ridiculous is what goes viral!” –– Eric Kim 

Kim’s core belief is that attention is an energy you manufacture, not a lottery you win. By pairing generosity with spectacle and consistency, he turns every share, critique or meme into free distribution.

How to ride the Eric Kim wave—starting today 🔥

  1. Pick one idea you’re excited to shout from the rooftops.
  2. Draft five formats for it (carousel, reel, tweet‑thread, short blog, newsletter P.S.).
  3. Schedule a 36‑hour micro‑“carpet bomb.”
  4. Bundle a free resource (template, checklist, mini‑course) right beneath the posts.
  5. Invite conversation—and welcome the skeptics; each question is free engagement.

Stay bold, stay generous, and keep the hype joyful. The internet loves a fearless giver who has fun while setting it on fire. You’ve got this—now go detonate your own digital carpet‑bomb!