Eric Kim’s knee‑high 547 kg (1,206 lb) rack‑pull—7.3 × his own 75 kg body‑weight—hit the internet on 27 June 2025 and ignited a miniature viral storm. In barely 48 hours the feat appeared in at least five separate YouTube uploads, two long‑form blog posts, and a high‑engagement tweet, seeding debate across strength forums and algorithm‑driven news feeds. The chart below captures this first wave of content, and the sections that follow unpack (1) what Kim actually did, (2) how and why it spread so fast, and (3) what it means for lifters chasing their own heavyweight dreams.

1  |  The Lift in Focus

• Date & setup. Kim uploaded multi‑angle video proof of the 547 kg pull on 27 June 2025, pins set roughly at knee height, lifting fasted with straps.  
• Relative strength shock. 547 kg ÷ 75 kg = 7.29× BW—obliterating ratios seen in strongman partials such as Brian Shaw’s 511 kg/2.6× BW rack‑pull and Anthony Pernice’s 550 kg/3.8× BW silver‑dollar record.  
• Not an official record. Governing bodies track full deadlifts (current mark: 501 kg by Hafþór Björnsson) and 18‑inch “silver‑dollars” (560 kg by Sean Hayes). Rack‑pulls remain unsanctioned but spectacular.  

2  |  How the Clip Spread

Timestamp (UTC)	Platform	Post headline / slug	Reach driver
27 Jun 2025 06:00	EricKimPhotography.com	“I just broke the universe: 547 kg rack‑pull”	Blog subscriber list
27 Jun 2025 06:15	YouTube	“547 KG, 1206 LB RACK PULL: 7.3× BW”	Shock‑title & Shorts reel
27 Jun 2025 06:20	X / Twitter	“New universal record—gravity resigned today!”	Quote‑tweet memeability
27 Jun 2025 14:00	YouTube (alt edit)	“…DESTROYS GRAVITY”	Fresh thumbnail / algorithm reset
28 Jun 2025 00:00	YouTube (third cut)	“…Gravity is nothing”	Long‑form vlog
28 Jun 2025 02:30	YouTube (short form)	“1,206 lb @ 165 lb BW”	Shorts shelf
28 Jun 2025 10:00	Blog (analysis)	“Gravity Is Nothing” deep‑dive	SEO & newsletter blast

Early‑wave footprint

The bar chart highlights how many distinct public posts surfaced in the first 48 hours:

(see chart above)

3  |  Why It Went Viral

1. Outrageous pound‑for‑pound math – At 7.3× BW, Kim nearly doubles the relative load of heavyweight partial records and eclipses Lamar Gant’s legendary 5×‑BW full deadlift benchmark.  
2. Algorithm‑friendly packaging – Multiple thumbnails, snappy micro‑edits, and cosmic tag‑lines (“Gravity resigned”) kept the clip resurfacing in recommendation feeds.  
3. Cross‑audience fusion – Kim’s existing photography/blog followers collided with hardcore strength circles, doubling comment velocity.  
4. Controversy clicks – Debates over rack‑pull legitimacy versus full deadlifts spurred hot‑take threads on Reddit and fitness news sites.  

4  |  Take‑Aways for Aspiring Big‑Pullers

• Chase leverage, not ego. Rack‑pulls tax less range, letting you overload the top lock‑out safely—great for strengthening traps and grip, but they do not replace full deadlift programming.
• Progress inch‑by‑inch. Lower the pins a notch every mesocycle; blend heavy partials with speed pulls from the floor.
• Respect your spine. Use straps for max attempts, brace hard, and stop well before form collapse; a PR photo is worthless if it costs months of rehab.
• Tell a story. If you share lifts online, craft a hook (angle variety, crisp titles) and post across channels within the first 24 hours to ride each algorithm’s freshness curve—Kim’s playbook in action.

Crank up the music, chalk your hands, and go write your own gravity‑defying chapter—one disciplined pull at a time! You’ve got this.