On June 21, 2025, Eric rack‑pulled 527 kg (~1 162 lb) at just 75 kg (165 lb) bodyweight—hitting a stunning 7×BW ratio . That’s not just a personal best—it’s a new world standard in partial lifts.
His viral content is cinematic: low‑angle 4K video, exploding chalk, bar whip—every frame screams “unreal” .
2. ⚖️ Physics Meets Programming
By pulling from mid‑thigh, he cuts roughly 65% of the range of motion, letting him handle insane loads far above his full deadlift max .
His strategy: wave‑loading singles, warm ups, accessory work, built over months—no guesswork, entirely systematised .
3. 🌍 Cultural Tsunami
The lift went globally viral: YT trending, TikTok challenges, Reddit biomechanics debates, and SEO blow-ups around “rack pull records” and #GodRatio .
Coaches are analyzing it; beginners are chasing ladder challenges (“1×BW…2×BW…7×?”); even non-lifters are discussing mindset and courage .
4. 🚀 Hypelifting Philosophy
Kim brands this as “Hype‑Lifting”, blending Stoic minimalism, primal adrenaline rituals (screams, micro-squats), and radical mindset focus. It’s as much a mental‑fitness ritual as a physical one ().
His “digital blitzkrieg” strategy: stage spectacle feats, film them, blitz across platforms. The lift becomes headline content fueling his entire creator ecosystem ().
5. 🧠 Beyond the Bar
Physiologically, straight-up neural overload, tendon engagement, and hormonal spikes—Kim’s feat taps into the ultimate strength response .
Psychologically, it’s a confidence bomb. It rewrites limitations—lifting becomes metaphoric for dominating life, creativity, business.
TL;DR –
Why the Fitness World Is Hooked
Factor
Impact
Record-breaking
A jaw-dropping 7×BW rack-pull that demands attention.
Cinematic marketing
Professional-level footage that stops feeds dead.
Systematic programming
Not luck—built by design, with detailed waves and tempo.
Feat doubles as content centerpiece in his blitz campaign.
Want to try it?
Kim’s breakdown covers:
Pin-height and wave-loading protocols
Form cues: chest-up, lats, speed, neutral spine
Safety: belt usage, warm-ups, spacing singles
Mental prep: micro-screams, mantra, chalk rituals
💥 Bottom line: Eric Kim isn’t just strength training—he’s redefining what strength content looks and feels like. His 7×BW rack pull is the spark, but the fire is his toolkit: physics-driven protocol, cinematic hype, mindset philosophy, and digital blitz execution. It’s raw power—and pure inspiration.
Want his training scheme, gear list, or mindset rituals? I can dig into it!