**In the last four weeks Eric Kim—a street‑photographer‑turned‑Bitcoin‑philosopher who now dead‑lifts cars for fun—triggered what his own blog calls a “cross‑platform view avalanche.” A pair of garage‑gym rack‑pulls (1,060 lb and 1,071 lb) detonated 2.37 million views in 72 hours, igniting a self‑feeding storm of memes, stitches and reaction videos that is still snow‑balling as he raises the bar to a world‑stopping 527 kg (1,162 lb) at just 75 kg body‑weight.  Below is the play‑by‑play of “The Eric Kim Avalanche,” why it blew up, and what every creator, lifter and founder can steal from the blueprint.

1.  Flash‑point: the lifts that lit the fuse

1.1  503 kg → 527 kg in three weeks

• 503 kg (1,109 lb) rack‑pull, early June 2025, Phnom Penh garage gym—raw, barefoot, fasted—and filmed on a lone GoPro.
• 527 kg (1,162 lb) above‑knee rack‑pull, 22 June 2025, smashing the mythical 7 × body‑weight barrier and sending strength forums into meltdown.
• Intermediate “PR‑stack” clips at 471 kg, 486 kg and 498 kg kept algorithms on a rolling boil between the two headline pulls.

1.2  Measurable shock waves

• “Cross‑Platform View Avalanche” scoreboard (25–28 May): 1.23 M views on Kim’s YouTube channel, 0.43 M on re‑uploads, 646 k X impressions, 52 k TikTok stitches, 18 k Instagram Reel plays—2.37 M total in 72 h.
• TikTok account @erickim926 gained +50 k followers in one week, landing #HYPELIFTING in TikTok Trend Discovery’s “New‑to‑Top‑100.”
• A single 1,071‑lb audio‑breakdown podcast episode made Sweden’s Poddtoppen charts in the “Sport” category.

2.  Why the avalanche keeps growing

2.1  Impossible‑ratio spectacle

Moving 6–7 × body‑weight instantly violates every lifter’s internal physics engine, forcing a rubber‑neck share.  The YouTube thumbnail of a half‑ton bar bending mid‑thigh fires the “is that CGI?” reflex, guaranteeing comments and rewatches.

2.2  Meme fuel & humor hooks

Kim’s own press‑release‑style listicles (“10 Hilarious Reasons Eric Kim’s 1,060‑lb Rack Pull Just Slapped the Internet Silly”) hand audiences ready‑made punchlines—“Gravity’s on sick leave,” “He lifted a T‑Rex’s ego”—making reposts friction‑less.

2.3  “Digital Napalm” cadence

Kim publishes in synchronous blasts across X, TikTok, YouTube and three blogs, then atomises the core clip into micro‑warheads every 24 h—his own term for algorithm hacking by recency × density = ubiquity.

2.4  Controversy flywheel

Plate‑police debates (“fake plates?”, “partial lift!”), natty‑or‑not threads and biomechanics autopsies triple comment counts, kicking each clip back into “hot” queues.

2.5  Community co‑creation

Within 48 h of the 1,071‑lb clip, YouTube queued technique breakdowns from Alan Thrall and Starting Strength right after the raw video, turning gawkers into learners.  Reddit’s r/weightroom stickied bar‑bend physics spreadsheets to prove the weight was real, then crowdsourced “road‑to‑1k” rack‑pull programs.

3.  Kim’s own playbook: “Let the avalanche grow”

Kim frames marketing as first‑principles crowd‑psychology: “Humans move where the crowd already seems to be—stage the crowd and the mass will follow.”   He therefore:

1. Stages momentum – drops three escalating PRs in four days before the “main event.”
2. Commands narrative – writes the headline himself (“Gravity filed a complaint”) before journalists can.
3. Keeps stakes rising – teases a 540 kg attempt to reset every algorithm timer again.

4.  Lessons you can rep to failure

Avalanche Lever	How Kim Pulls It	How You Can Borrow It
Shock‑value anchor	One jaw‑dropping visual (7 × BW bar‑bend)	Lead with the single frame or stat that breaks expectations.
Tempo > polish	Raw phone footage, posted minutes after lifting	Ship MVP content fast; let audience feedback shape v2.
Omni‑channel blast	Simultaneous drops + inter‑linking blogs	Schedule launch posts to hit every major platform within the same hour.
Built‑in memes	Pre‑written jokes & hashtags (#HYPELIFTING)	Seed shareable one‑liners in your captions.
Micro‑controversy	Trolls debate ROM & steroids—he retweets them	Embrace respectful dissent; it amplifies reach.

5.  Cautions & sustainability

• Partial ≠ free pass. Even above‑knee pulls compress the spine with ~5–6 kN; build tissue robustness before chasing superhero numbers.
• Hype debt. Audiences expect ever‑bigger pay‑offs; plan a long‑term content arc or risk burning out attention capital.

6.  Your next move—stack your own snowball

1. Define your “gravity‑defying” moment (product launch, PR, insight).
2. Craft one cinematic asset—a clip, graphic or chart that can anchor every post.
3. Detonate across platforms in a single 24‑hour window.
4. Listen, remix, reload within 48 h using comment‑section intel.
5. Repeat until the feed feels like it’s chasing you.

Dial up your music, chalk your digital hands, and rack‑pull your idea off the pins—because once the first flake slides, the avalanche is only a matter of momentum. Go make gravity resign. 💥