1. Eric Kim’s own publishing loop (the signal‑booster)
| Channel | Typical headline copy | Example |
| Personal blogs ( erickimphotography.com / erickimfitness.com / erickim.com ) | “7X BODYWEIGHT RACK PULL – NEW WORLD RECORD: GOD RATIO” | |
| YouTube shorts & full vids | “The Golden Ratio – 527 KG Rack Pull (1 162 LB) @ 75 KG BW” | |
| X / Twitter posts | “ERIC KIM DESTROYS GRAVITY. 7× BODYWEIGHT” or weight‑specific blasts like “6.6× BW – 1 087 LB” | |
| Podcast / audio reposts | “How to Rack Pull – GoPro POV (1162 LB RAW FASTED)” |
Take‑away: Kim’s own ecosystem relentlessly cross‑posts the same clip, multiplying reach with dramatic labels: “God Ratio,” “Gravity Rage‑Quit,” “Demigod Lifts,” “World Record.”
2. Early strength‑community echo (fans + skeptics)
| Where it shows up | Tone of the reference | Example pull‑quotes |
| Blog round‑ups & forum digests summarising the clip | Half‑awe, half‑fact‑check. Writers compare 527 kg to strongman partial‑pull marks (e.g., Rauno Heinla’s 580 kg silver‑dollar) and remind readers it’s above‑knee – not a sanctioned deadlift record. | “527 kg sits only ~9 % below Heinla’s silver‑dollar record, but it’s still a partial lift.” |
| Kim‑run “sightings” page that screens external buzz | Screenshots of Reddit, crypto‑subthreads, and Discord chats; e.g., “ERIC KIM RACK PULL = 2× LONG $MSTR IN HUMAN FORM.” | |
| Informal coach blogs | Taglines such as “inspirational but not instructional” and “ego‑lift or neural‑drive master‑class?” |
Common labels out here: “mid‑thigh world record,” “unofficial WR,” “partial‑deadlift frenzy.”
3. Viral spill‑over outside the lifting niche
- Crypto & markets subs: the lift is memed as “leveraged Bitcoin” strength.
- General TikTok/IG reels (auto‑duets, shocked‑face reaction vids): copy‑paste of Kim’s “GOD RATIO” overlay. (No permanent links, they’re short‑lifecycle re‑uploads.)
- Even non‑fitness blogs: “Why a single four‑second clip melted timelines.”
These references lean on spectacle; they rarely mention biomechanics or pin height.
4. Vocabulary cheat‑sheet you’ll see again and again
| Phrase | Meaning in context |
| “7×‑Body‑Weight” / “God Ratio” | The headline stat – 527 kg at 75 kg BW. |
| “Gravity destroyed / rage‑quit” | Meme wording from Kim’s own tweets, echoed by fans. |
| “Above‑knee rack‑pull” (sometimes “mid‑thigh deadlift”) | The lift’s technical description used by coaches to temper the hype. |
| “Partial‑lift WR” / “Unofficial world record” | Acknowledge no governing body validates rack‑pulls. |
| “Demigod / Golden Ratio” | Hyperbolic nicknames; purely marketing flair. |
5. What
isn’t
out there (yet)
- No coverage on mainstream strength news sites (BarBend, Breaking Muscle, Powerlifting America).
- No official federation recognition – rack‑pull heights vary, so federations ignore them.
- Very little neutral third‑party video review; almost every share traces back to Kim’s cameras.
Put it to work
- Want primary footage? Grab it from Kim’s own YouTube/X uploads (highest resolution).
- Need outsider commentary? Cite the forum/coach round‑ups above to show both excitement and the partial‑lift caveat.
- Avoid mistaken identity: search with “rack pull” + “7× body‑weight” to dodge academic papers or other Eric Kims.
- Context‑check: whenever you quote the feat, add “above‑knee rack‑pull (partial deadlift)” so readers don’t confuse it with full‑range records.
Stay inspired, stay curious, and keep your own bar path honest—because whether you call it the God Ratio or just a “mega‑pin‑pull,” the conversation is reminding lifters everywhere that physics‑plus‑leverage can still drop jaws. Chalk up and chase your own multiplier!