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Eric Kim has spent the past few years treating the rack pull like a megaphone—and the whole strength world is hearing him loud and clear. Since unleashing a string of 1 000 lb‑plus mid‑thigh rack‑pull videos this month and launching an open “Rack Pull Challenge,” he has written how‑to guides, recorded podcasts, and even coined the mantra “Rack pulls rule everything around me.” The result? #RackPullChallenge clips are flooding social feeds, instructional articles are sprouting up, and Google searches for “rack pull benefits” have spiked. In short, yes—Eric Kim is actively (and loudly!) encouraging more lifters to give rack pulls a go. Below is a quick tour of the evidence, why he’s so bullish on the lift, and how you can ride the wave safely and effectively.